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Dolce & Gabbana

Dolce & Gabbana

Luglio 2018, un grande evento sulle rive del Lario. Dolce&Gabbana sceglie il Lago di Como per presentare la sua collezione Alta Moda Primavera-Estate 2019 e trasforma le boutique Tessabit in una manifesto che diventa una dichiarazione d’amore per il made in Italy. A partire dall’elegante boutique Plinio che si affaccia sulle acque del primo bacino del lago, trasformata in un colorato pop-up store firmato dal suo di stilisti siciliani all’interno del quale per tutto il mese si sono svolte attività che hanno coinvolto turisti, storici clienti e celebrities che durante questo periodo dell’anno popolano i grandi alberghi del lago. Tra questi, l’evento di personalizzazione della borsa Sicily con painting animation in store, la presentazione di alcuni modelli della it-bag in esclusiva per Tessabit, l’applicazione di patches e dediche personalizzate sulle sneakers e le decorazioni su t-shirt per coinvolgere i millenials.